The electric vehicle market just got a lot more interesting for bargain hunters. Polestar is offering sizeable end of year discounts across its three-model electric vehicle (EV) lineup until June 30, 2025 or while stocks last. With incentives reaching as high as $29,000 in some markets, the Swedish-Chinese automaker is making a serious play for market share as financial year deadlines approach.
This aggressive pricing strategy represents one of the most substantial discount programs we’ve seen from a premium EV manufacturer in recent memory. Whether you’re eyeing the sleek Polestar 2 fastback, the versatile Polestar 4 SUV, or the flagship Polestar 3, there’s never been a better time to make the switch to electric driving.
Understanding Polestar’s EOFY Discount Structure
The beauty of Polestar’s current offer lies in its comprehensive approach across different regions and customer segments. Rather than a one-size-fits-all discount, the company has crafted targeted incentives that address various buyer motivations and circumstances.
Australian Market Incentives
Down under, Polestar is taking a particularly generous approach to end-of-financial-year sales. A free Plus Pack upgrade is now available for selected pre-configured Polestar 3 large SUV, Polestar 4 mid-size SUV and 2025 Polestar 2 fastback vehicles ordered between June 2 and June 30, 2025, and delivered by July 31, 2025.
For buyers who prefer cold hard cash over premium features, Polestar offers equivalent monetary discounts. For vehicle configurations with or without the Plus Pack, an equivalent discount will be applied, ie: $3900 for the MY25 Polestar 2, $8000 for the Polestar 4 and $9000 for the Polestar 3.
But here’s where things get really interesting for budget-conscious buyers. Buyers of pre-configured MY23 and MY24 Polestar vehicles ordered by June 30 will also pay just $54,000 drive-away for the entry-level rear-wheel drive variant – down from the normal price of $62,400 before on-road costs. That’s a whopping $8,400 saving that brings premium electric mobility within reach of many more Australian families.
US Market Conquest Strategy
Meanwhile, across the Pacific, Polestar is playing a different but equally compelling game. The company has launched what it calls a “conquest campaign” specifically targeting owners of luxury vehicles, particularly Tesla drivers who might be reconsidering their brand loyalty.
Polestar customers can receive up to $20,000 off the MSRP of a new 2025 Polestar 3 vehicle lease when combining the $5,000 Polestar Loyalty Program offer and the $15,000 Polestar Clean Vehicle Noncash Incentive offer. For conquest customers switching from other brands, the deal offers up to $18,000 off the MSRP when you combine the $3,000 Polestar Conquest Program offer and the $15,000 Polestar Clean Vehicle Noncash Incentive.
Model-Specific Value Propositions
Polestar 3: The Flagship Gets Accessible
The Polestar 3 represents the company’s push into the lucrative luxury SUV segment, and these discounts make it significantly more competitive against established players like the BMW iX and Mercedes EQC.
A long range, dual motor Polestar 3 with all the upgrade packs would cost around $93,000, the Polestar website says, but for Tesla owners using the discounts, the price would sink to $73,000. This dramatic price reduction puts the Polestar 3 squarely in contention with vehicles that would typically be considered a tier below in terms of luxury and technology.
The timing couldn’t be better for Polestar, as the 3 is manufactured in South Carolina, making it eligible for the full federal tax incentives that Chinese-manufactured vehicles cannot claim. This domestic production advantage, combined with the generous manufacturer incentives, creates a compelling value proposition.
Polestar 2 and 4: Mid-Market Disruption
The smaller models in Polestar’s lineup aren’t being left out of the discount party. The Polestar 2, which has been the brand’s volume seller, benefits from substantial reductions that make it increasingly competitive against mainstream electric sedans.
For the Polestar 4, positioned as a “coupe SUV” in the increasingly popular compact luxury crossover segment, the $8,000 discount in Australia represents excellent value for a vehicle that offers both style and substance.
Financing and Lease Advantages
Beyond the upfront discounts, Polestar is sweetening the deal with attractive financing options. End of financial year novated lease deals are also available for the Polestar 2 and Polestar 4, priced from $199 and $249 per week respectively, including running costs.
These novated lease arrangements, particularly popular in Australia’s tax-friendly business environment, can provide additional savings beyond the headline discounts. This is based on a fully maintained novated lease administered by Leaselab over a five-year term, after which a residual value of 28.13 per cent of the purchase price is payable.
In the US market, lease deals are equally attractive, with the Polestar 3 available from $599 per month for qualified buyers, significantly lower than comparable luxury electric SUVs.
Market Context and Strategic Implications
Responding to Challenging Market Conditions
These aggressive discounts don’t exist in a vacuum. The global EV market has experienced significant headwinds in 2024 and early 2025, with slower-than-expected adoption rates and increased competition putting pressure on all manufacturers.
Polestar sold around 12,304 vehicles in the quarter, compared with 6,975 vehicles a year ago. This 76% increase in sales suggests that the discount strategy is working, though it raises questions about long-term profitability and brand positioning.
The Tesla Factor
Perhaps most intriguingly, Polestar appears to be capitalizing on changing sentiment around Tesla and its CEO Elon Musk. Around half of its March U.S. sales for its model 3 were a product of the Tesla incentives, according to company executives.
This “conquest” approach represents a significant shift in EV marketing, where manufacturers are increasingly targeting existing electric vehicle owners rather than traditional ICE (internal combustion engine) customers.
How to Maximize Your Savings
Timing Considerations
The most critical factor for potential buyers is timing. All offers are valid until June 30, 2025, with delivery required by July 31, 2025. This relatively tight timeframe means interested buyers will likely need to choose from existing inventory rather than custom-ordering vehicles.
Eligibility Requirements
For conquest bonuses, buyers need to provide proper documentation. Customer must provide a copy of either U.S. registration or U.S. insurance documents showing VIN, name, address and expiration date. The process is straightforward but requires advance planning.
Additional Benefits
Beyond the headline discounts, Polestar is offering additional perks. Until June 30, Polestar Australia is also offering new customers a $200 saving on the purchase and standard installation of a solar-ready Evnex home charger. These value-adds help offset some of the practical considerations of EV ownership.
What This Means for the EV Market
Polestar’s aggressive pricing strategy signals a maturing EV market where competition is intensifying rapidly. For consumers, this is excellent news – premium electric vehicles are becoming increasingly accessible. For the industry, it suggests that the easy growth phase of EV adoption may be ending, replaced by a more competitive environment where value and differentiation matter more than ever.
The success of these discount programs will likely influence other manufacturers’ strategies, potentially leading to a broader wave of competitive pricing across the premium EV segment.
Polestar EOFY Discount Summary
| Model | Market | Standard Discount | Maximum Discount | Special Conditions |
|---|---|---|---|---|
| Polestar 2 | Australia | $3,900 | $8,400 (MY23/24) | Drive-away pricing |
| Polestar 4 | Australia | $8,000 | $8,000 + Plus Pack | Plus Pack upgrade |
| Polestar 3 | Australia | $9,000 | $9,000 + Plus Pack | Plus Pack upgrade |
| Polestar 3 | USA | $15,000 | $20,000 | Tesla conquest bonus |
| Polestar 2 | USA | Varies | Up to $7,500 | Lease incentives |
| Home Charger | Australia | $200 | $200 | Installation included |
Frequently Asked Questions
Q: Can I combine multiple Polestar discounts?
A: Generally, no. Most Polestar discount programs cannot be combined with other manufacturer incentives, though some exceptions exist for specific campaigns.
Q: Do these discounts apply to custom orders?
A: Most current offers apply only to pre-configured vehicles in inventory, given the tight delivery timeframe of July 31, 2025.
Q: Are financing rates affected by taking these discounts?
A: Promotional financing typically cannot be combined with rebate offers, though some exceptions may apply. Compare both options carefully.